When we talk about information warfare and perception management we see there is an intentional act of trying to influence someone. Robert Cialdini called this act "weapons of influence".
I am not a big fan of inventing new words, but we do need a word to call out the act of attempting to sway or influence someone’s thinking. I suggest "perceptor", (with apologies to the Transformers).
Usage as a verb.
Well, they really percepted him.
I am in the process of percepting her. I figure keep the process going for a month or so and see if it worked.
Usage as a deverbal noun denoting a specific action.
Yesterday, I came across a powerful perceptor. [singular]
That's going to require a comprehensive perceptor campaign.[presumed plural]
Usage as a deverbal noun denoting a result (e,g,, dent)
It is hard to say how percepted the Clinton campaign is, but as of 8/17/2026, the perceptor, "Crooked Hillary", shows 12.5M hits on Google.
Yesterday, I came across a powerful perceptor. [singular]
That's going to require a comprehensive perceptor campaign.[presumed plural]
Usage as a deverbal noun denoting a result (e,g,, dent)
It is hard to say how percepted the Clinton campaign is, but as of 8/17/2026, the perceptor, "Crooked Hillary", shows 12.5M hits on Google.
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